The fortune is in the follow-up

How would you like to capture repeat and referral business?  From calling on former customers to checking in on new leads, it’s critical to stay in touch with people on a regular basis.  Yes, there are ways to keep in touch without becoming a pest, or that dreaded caller.

I began to build my speaking and wellness career when I realized the value of the follow-up.  Did you know that the simple act of following up and consistently staying in touch with clients, prospects and referral sources will improve sales performance, increase client retention and create loyalty?  During the NNBA meeting in Las Vegas next month, I will share best practices in follow-up and strategies to get it right!  I’ll review the concept of “Just checking in” and how annoying that might be to the recipient of your call.

Participants will participate in brainstorming and idea-sharing.  The fortune is in the follow-up; it’s high time to learn how to reap those rewards!



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